Ben Mason leads the FH Digital Practice Group in the UK and Europe, supporting clients across all teams with a full range of interactive marketing services. These integrate with all parts of the communications process, from up-front strategy blending the internet, mobile devices, traditional media and the real world, to the building and implementation of content online and for mobile, through to identifying and engaging the target audiences in every space they occupy.
Recent interactive projects include launching the first professional video games league in Europe (www.thecgs.com), identifying the top online influencers for the investment arm of the Egyptian government (www.gafi.org) and creating a new site to educate audiences on aviation and the environment for the Air Transport Action Group (www.enviro.aero).
Ben’s background is in entertainment PR and other experience during his four years with the company include launching the first British Academy of Video Games Awards, announcing commercial films at The Science Museum IMAX Cinema and coordinating and running the first ever London Games Festival.
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